Smart advertising machine: Helping science and technology museum exhibitions create an immersive customer experience


Published:

2024-06-18 09:49:08

Discover how smart advertising machines help science and technology museum exhibitions create immersive customer experiences.

Smart Advertising Machines: Enhancing Science and Technology Museum Exhibits for an Immersive Visitor Experience


The Science and Technology Museum's smart advertising machine solution is highly innovative and versatile. With multi-touch experiences and exhibitions, it can easily attract more visitors, allowing them to be attracted and entertained while exploring digital and interactive content.

Smart advertising machine: Helping science and technology museum exhibitions create an immersive customer experience(图1)

Smart advertising machine technology allows science and technology museums to create an immersive experience, allowing people to step directly into the core of the exhibition. The challenge facing science and technology museums is how to keep people interested and engaged on site. Smart advertising machines are very popular because of their advantages.


Its use cases in science and technology museums include:


1. Welcome message: Popular science and technology museums receive hundreds of visitors every day, and admission management is complex, involving individuals and large groups, and in multiple languages. Smart advertising machines bring order to science and technology museums. The welcome message on the screen is an effective way to communicate information, which can display ticket prices, opening hours, etc. The screen can display content in multiple languages, which is essential when it comes to health, safety notices and even toilet locations.

2. Exhibition videos and images: Smart advertising machines can be the perfect companion to exhibitions. Exhibitions that combine multiple media are often more effective. Video is a favorite way to consume content today, and implementing screens or even video walls is an attractive way to support science and technology museum displays. Picture slides or even animations are preferable to static posters.

3. Visitor engagement: This is a top priority for cultural institutions such as science and technology museums. Many organizations are turning to interactive science and technology museum exhibits, gallery wayfinding, and science and technology museum touch screen smart advertising machines. They can be used in a variety of ways, from providing information about exhibits to creating immersive experiences.

4. Digital wayfinding: In large science and technology museums, people can easily get lost. Digital wayfinding systems can display maps and directions to help guide visitors. They also include 3D maps, directories, and touch screen interactions for each area. Science and technology museums will add videos, images, and summaries to exhibits so that visitors can learn more.

5. Visitor analysis: Related to the quality of interaction with smart advertising machines is visitor analysis. Recording the number of visitors is an important matter for science and technology museums, but collecting data is difficult. Visitors can be tracked by installing RFID tags on visitor passes. This allows science and technology museums to record foot traffic at different locations and the level of interaction between visitors and specific exhibits, which is very valuable information for science and technology museums.

The Science and Technology Museum's smart advertising machine is cost-effective and uses software to easily change rotating exhibits and new interactive digital content, adjusting it according to different audiences in different months, days and even different times of the day.

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